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San Francisco, CA, October 19th, 2015 – Fitbit Inc., an innovator in wearable technology and consumer electronics, announced today the addition of Miko Lagdameo Gellerman as their new Vice President of Business Planning and Analysis. Ms. Gellerman will report directly to Fitbit’s Chief Revenue Officer, Woody Scal, to lead agile planning processes and analyses that support Fitbit’s key sales & marketing divisions across the world.

Ms. Gellerman comes to Fitbit from Leapfrog, where she served as the Head of Consumer Analytics & Lifecycle Marketing and, prior to that, as Director of Business Planning and Strategy. She has more than 20 years of experience in corporate strategy, business intelligence, business development and marketing. Ms. Gellerman was instrumental in the educational entertainment company’s turnaround, helping guide Leapfrog from losses of $100 million to an era of profitability. Ms. Gellerman believes that Fitbit, the leading company in the emerging wearables industry, has an incredible opportunity to continue its exceptional growth with rising consumer interest in fitness wearables, corporate wellness programs, targeted international sales development and new product introductions. Ms. Gellerman looks forward to helping Fitbit develop and execute the global strategies that will drive Fitbit forward.

Fitbit™ Inc.’s (www.fitbit.com) mission is to help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit is transforming the way millions of people around the world achieve their health and fitness goals. The Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. The Fitbit platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight. Fitbit appeals to a large, mainstream health and fitness market by addressing these key needs with advanced technology embedded in simple-to-use products and services.

FlemingMartin, LLC, (www.flemingmartin.com) is a leading retained executive search firm with offices in Northern and Southern California. FlemingMartin partners with Boards and CEOs of companies nationwide to build successful execution-focused management teams. FlemingMartin focuses in the Technology, Manufacturing, Consumer Products & Services, and Energy industries. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital.

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